RITA/ORA of Roc Nation

Rita Ora, Roc Nation's newest commodity is here and ready to rock.  Recently signed to Jaz-Z's label, this fish out of water is learning to swim just fine.  Her videos on YouTube have racked up more than 10 million views, the singer/songwriter is currently on tour with Coldplay and is creating herself a name in today's music scene.  


"How We Do (Party)" is currently accumulating millions of views and is available on iTunes.  The homage to Biggie Smalls is evident on the radio version, with it's intro being that of B.I.G. on "Party and Bulls**t".  "Hot Right Now", her breakout track included the help of English producer D.J. Fresh and his Dubstep musicality to bring it to number 1 on UK's music charts.  There seems to be more and more talent arriving from over the pond and Rita Ora is no exception to this event.  


The artist has already been compared to label mate Rihanna, most likely for her style and relation to the boss man.  Rita Ora's timing with her party anthems couldn't have come during a better season, and once they start to change her music might just reflect that as well.  Her album is currently in the works and has been since 2010 but don't let that keep you from tailing the chronicles of her career's journey being documented courtesy of VEVO. 


http://www.vevo.com/artist/rita-ora?source=instantsearch
http://www.youtube.com/user/RitaOraVEVO